Say Hello to Your New Referral Generator

– Author: Morgan Smith, Independent Agent Magazine

– When’s the last time your agency updated its referral marketing process?

When KnownCircle, a social referral network from SocialTwist, released the “2015 Insurance Marketing Survey: Generation New Business with Referrals and Social Media,” it found that 80% of agents rely on informal requests to generate referrals–a traditional tactic that does not meet today’s shifting consumer demands.


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