Author: Vinay Murthy, Known Circle
– While insurance policies have been around since ancient times, that doesn’t mean your approach to marketing as an insurance agent should never change. In fact, there are a number of compelling reasons why independent agents need to shake up the industry’s traditional marketing tactics:
Low consumer trust for insurance agents: Consumers around the globe don’t hold the insurance industry in very high regard, according to a new survey from Ernst & Young. In fact, the study shows that they trust the insurance industry less than they trust banks, car manufacturers and supermarkets. This means there is plenty of room for agents to improve their relationship with consumers, and updating their marketing methods is one way to do this.