Author: Erich Flynn, CEO, TreeHouse Interactive
I was recently asked by the Channel Marketer Report to share a few predictions on what channel sales and marketing trends I expect to see in 2015. However, in order to look forward, we need to reflect back on the trends we’ve seen to date and how they may change or evolve this year.
In the last several years we have seen companies making great strides towards integrating their partners into their CRM ecosystem and using Partner Relationship Management (PRM) to make it easier and more profitable to do business with them. We are still seeing a considerable increase in PRM implementations. Our PRM business is up 98 and 87 percent, year over year, for the last two years respectively.
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For parties interested in partner relationship management, PRM, partner portal, channel partner, partner program.