TreeHouse Interactive Introduces White Paper by Research Firm CSO Insights on Optimizing Channel Partner Sales Effectiveness

Free White Paper and Recorded Companion Webinar Outline Best Practices for Helping Partners Maximize Sales Performance

SALT LAKE CITY, Utah – April 9, 2014 – TreeHouse Interactive, the technology leader in SaaS-based partner relationship management (PRM) and marketing automation platform (MAP) solutions, today introduced a white paper entitled Optimizing Channel Partner Sales Effectiveness, produced by research firm CSO Insights. The paper, available for download from the TreeHouse web site, highlights sales challenges channel partners face, offers best practices for maximizing their sales performance, and provides case study examples of how organizations are using PRM technology to help their partners achieve business success. A recently recorded companion webinar featuring the paper’s author, Jim Dickie, managing partner at CSO Insights, is also available for download by TreeHouse Interactive. The webinar was the first in a series themed “The Channel Marketer’s Toolbox.”
http://bit.ly/cShHCj

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